Our vision — 

Our vision statement is based on the principles of empowerment and emancipation.

‘Freedom through growth’ is a pledge we make to our clients, which means leaving no stone unturned in order to realise our vision.


Freedom through Growth
Te Rongomau i tipu ake i te whenua

The outcomes for our clients

  • Greater self-esteem, pride and self-reliance
  • The ability to self-manage life and work skills
  • The realisation of personal potential
  • Competent and confident in Te Ao Māori
  • Reconnected with whānau and culture
  • Safer communities and a stronger NZ society.
Freedom through Growth


Our purpose —

To create a society in which all individuals can achieve their potential. 

Our aim is to build a society of inclusiveness, unity and fairness where everyone is valued, treated with dignity and empowered. 

Our purpose


Our organisation —

PARS (People at Risk Solutions) is a Not for Profit incorporated society with more than 100 years’ experience. We deliver a range of specialist services to prisoners, released prisoners, deportees from overseas, at risk youths and their whānau. 

We are widely known for addressing the most difficult barriers, such as stigma, judgment, lack of resources, access and social exclusion, that prevent individuals from successfully reintegrating into their whānau, hapu, iwi and communities.

We are proud to provide tools of empowerment and services that meet the needs of prisoners, released prisoners, deportees, at-risk youth and their whānau. 

Our point of difference is not about how we can ‘fix’ our clients, but how we can support them to realise their full potential, intellectually, socially, emotionally and spiritually, as individuals and as valued members of their whānau and communities.

Our organisation

Operational overview

Delivery of key reintegration services in the Northern Region from south of the Bombays to the top of the North Island.

Delivery of reintegration support for a specific group of people (have served, or most recent sentence is two years or more) with supported accommodation services, contracted by the Department of Corrections.

Delivery of emergency accommodation for people living in the community and under supervision with Community Probation Services.

Delivery of reintegration services for people deported from overseas, e.g. Australia, contracted by the Department of Corrections.

Delivery of employment support to released prisoners, to achieve sustainable employment in the central Auckland region.

Delivery of tailor-made services for at-risk youth. An innovative approach and response to youth who have experienced the justice pipeline. A dedicated tīkanga, to pathway at-risk youth out of the justice pipeline and into achieving their potential. Fostering resilience, hope and aspirations. Funded by Foundation North.

Delivery of mental health and/or addictions assessment services for clients marginalised from accessing health services in partnership with Turuki Health Care, funded by the Ministry of Health.

Delivering a new and innovative programme called ‘Creating Positive Pathways’, through strategic partner Kāhui Tū Kaha. Together the two organisations bring a wealth of experience and leadership to innovate, in the area of homelessness, with people who have served prison sentences or have come in contact with the criminal justice system.

Delivering services to five prisons in our region:

  • Auckland Region Womens Correctional Facility
  • Auckland Prison (Paremoremo)
  • Mt Eden Correctional Facility
  • Auckland South Correctional Facility (Kohuora)
  • Northern Region Correctional Facility (Nga Wha)

National Administrator for the Child Travel Fund on behalf of Prisoners Aid and Rehabilitation Societies throughout New Zealand and the Salvation Army reintegration service. 

  1. Northland Region Corrections Facility 

  2. Auckland Prison (Paremoremo)

  3. Mt Eden Corrections Facility (MECF)

  4. Auckland South Corrections Facility

  5. Auckland Region Women’s Correction Facility 



Our values —

Our values are based on the MANA of whānau.  Our service lives these values as part of our commitment to a kaupapa Māori approach. These values are: Manaakitanga, Whakapapa, Wairuatanga and Rangatiratanga.


These values are:


Unconditional care

To care and look after people and relationships to enhance the mana (prestige and integrity) of everyone.

  • People are comfortable in our presence

  • We extend hospitality and support, and no one is turned away

  • We act with kindness and respect and give this unconditionally



We act as an enabler for the reclamation of Māori cultural identity.

  • We recognise the importance of knowing where we come from, in order to know where we are going

  • We create a state of belonging, a place and a future

  • We are committed to developing our unique personal and collective identities


Individual essence

Our actions restore and enhance physical mental, spiritual and whānau wellbeing.

  • Our practice is based on assessing and supporting the whole person


Actualised potential

We support whānau to determine their own future.

  • We create an environment that elevates the practice of self-management, with full involvement in planning, decision-making and resourcing

  • We are wholly committed to building self-image and increasing self-worth

  • We are also committed to growing capacity and capability



Our binding principles —


We don’t see a prisoner, we see an individual. We view individuals as being whole. They are not compartmentalised, compared to others or classified. We don’t judge; we accept each other for who we are.

Empathy is the cornerstone of our humanity. The capacity and humility to walk in the shoes of others. Only then can we see the world through their lens.

Our humanity is expressed through...

Respect, empathy, genuineness, understanding, care, warmth, aroha, kindness, honesty, integrity, courage, self-awareness, humour, imagination, spirituality and generosity.


We are defined by our cohesion and unity. We are all members of one whānau. There is only one waka. We are part of the whole, there is no them and us. We are indivisible. We are inseparable. We are bound to each other.

  • Oneness doesn’t mean a single view. We seek accord but don’t demand it.
  • We encourage debate, acknowledge our differences and embrace our diversity.
  • Our unity ensures a meeting of minds, a single vision and a common purpose.


Our people —

We have over a century of heritage and experience as a 'prisoners aid' service. Our model of support is constantly evolving and is delivered by a skilled, multi-disciplinary team, including staff skilled in kaupapa māori principles and practices, staff from diverse Pasifika backgrounds, qualified social and health workers and graduates in criminology, education and other disciplines, many of whom have completed their practicum with PARS, which has led to employment.


PARS understands that the success of individuals is significantly impacted by the people with whom they connect and the supportive relationships that are built.

The strength of our success over many years is acknowledging and respecting the full humanity of the client, irrespective of the nature of their offending, whilst recognising that engagement at the onset is central to a successful outcome.

Years of first-hand experiences have enabled staff to understand the real challenges facing prisoners, ex-prisoners and their families/whānau in order to achieve healthy decision making. This is seen as fundamental to supporting the client navigate their way through the barriers they face, to obtain practical assistance for essential needs.

Deacon David Randall

David Randall

Chairperson — Catholic Church Representative

Experience – prison services, community development and social justice.

Ken Kerehoma

Ken Kerehoma

Mana Whenua Representative Ngāti Whātua o Orakei

Experience – Mana Whenua governance and executive-level, cultural advisory.

John Gordon

John Gordon

Deputy Chairperson – Society of Friends Representative

Experience – corporate leadership, education governance.

Tui Ah Loo

Tui Ah Loo

Secretary, Chief Executive Officer
Ngāti Porou, Tūhoe

Experience – strategic relationships, justice sector leadership, Māori development.

Hurimoana Dennis

Hurimoana Dennis

Tainui Representative
Ngāti Porou, Ngāti Kahungungu and Rongowhaakata

Experience – justice sector, leadership for Māori, Māori-lead community development, innovation.

Nick Dangerfield

Nick Dangerfield

Treasurer – Baptist Representative

Experience – Chartered Accountant, audit and risk, business consultancy.

Rev Amiria Te Whiu

Rev Amiria Te Whiu

Māori Community and Tai Tokerau Representative
Ngā Puhi, Tainui, Te Arawa, Tūhoe

Residential Minister for Waitangi Tai Tokerau, officiating Chaplain for the Royal New Zealand Navy, extensive background in prison chaplaincy, management and thought leadership.

Janet Hepi

Janet Hepi

PARS Mareikura

Experience – whānau mauhere support, philanthropic funding, volunteering.

Liz Caughey

Liz Caughey

Anglican Representative

Experience – youth development, community networks, justice reform, advocacy


Peter-Paul Barker

Auckland Hebrew Representative

Experience – Peter-Paul has studied the art and culture of Africa, Oceania and Asia and has been an avid Art Collector and consultant for over thirty years.

From personal experience, Peter-Paul is aware and has an understanding of the complexities experienced with rehabilitation and reintegration to becoming a contributing member of our society.



Our partners —

PARS works collaboratively with multiple local, regional and national partners across New Zealand. Our partnerships enable us to deliver a wide range of services to whānau than we would otherwise do on our own. Our partnerships also help us to maintain our relevance and allow us to contribute to macro strategy and policy. Together with strategic partners, Te Ira, Turuki Health Care, Kāhui Tū Kaha and Shea Pita & Associates, we are working towards transformational outcomes for our people to live in well-being with their whānau.

In 2018, PARS formed a strategic partnership with Kāhui Tū Kaha to deliver, ‘Creating Positive Pathways’ to maximize the knowledge of two organisations and to give consistency in service delivery in applying Housing First principles to people being released from prison. The aim of ‘Creating Positive Pathways’ is to:

  • Secure sustainable and suitable public housing for people
  • Work with people inside prison to plan and prepare their reintegration into the community
  • Work with them during the transition period from prison or homelessness to housing
  • Support them to sustain their tenancy
  • Facilitate access to other services required;
  • Provide support to rebuild their whānau connection and networks of support
  • Adhere to the principles of Housing First
Kahui Tu Kaha logo

Not one more generation of disadvantaged rangatahi will enter the pipeline to prison.

Te Ira was selected for the Foundation North Catalyst for Change funding stream including an investment planning process with the Centre for Social Impact. Te Ira was awarded a five-year grant to develop an innovative model to disrupt the pipeline of disadvantage. The aim of Te Ira is to improve the intergenerational well-being of three priority client groups:
1. Children (0-5 years) with unmet needs, who may have a parent, caregiver or whānau member who is in prison, or is an ex-prisoner).
2. Y-NEET (12-24 years) youth who are not in education, employment or training and youth who are a prisoner/ex-prisoner.
3. Vulnerable whānau connected to these children and youth; in particular whānau members who are mauhere.
Since 2018, Te Ira has had a team of Kai Raranga based at both PARS in Mt Eden and Turuki Health Care in South Auckland delivering a support pathway for whānau.

Turuki Healthcare logo
Te Ira logo

PARS has partnered with Shea Pita & Associates in the delivery of Manawaroa, a new Māori approach to building rangatahi and whānau resilience that was designed by Shea Pita & Associates. Manawaroa draws upon universal and kaupapa Māori research and insights from whānau and practitioners about resilience and Māori culture. Manawaroa is a living model and will continue to develop over time.

Shea Pita & Associates Logo


Our annual report —

The 2018 financial year was one of rapid response and rapid expansion.  PARS responded to increased demand across every service and in turn scaled up services to meet that demand.


To understand more about PARS and the services we have delivered in the financial year ending 30 June 2018 read our latest Annual Report.